A new identity. A new chapter. The same meaning at its core.
From Souvenir Tattoo Studio to SVNR, the name has evolved alongside the artists, culture and creative vision behind the studio.
SVNR began four years ago under its original name, Souvenir Tattoo Studio.
From the beginning, the studio was created as a place for individual expression, considered tattooing and work with lasting personal meaning.
Why Souvenir?
The name came from the idea that tattoos are souvenirs of our lives: permanent reminders of people, places, experiences and different chapters of our story.
Every tattoo carries something individual. It may represent a memory, a person, a place, an experience or simply a moment someone has chosen to make permanent.
Tattoos are souvenirs of the lives we have lived
THE MOMENTS WE CARRY WITH US
PEOPLE
PLACES
EXPERIENCES
MEMORIES
CHAPTERS
STORIES
(02)
A Growing Vision
As the studio grew, so did the vision behind it
“Souvenir” exists everywhere, on shops, signs and businesses all over the world, and we wanted to create an identity that was unmistakably ours.
(03)
Souvenir Becomes SVNR
We did not leave the original meaning behind. We evolved it.
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01
A NEW IDENTITY
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02
A NEW CHAPTER
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03
THE SAME MEANING AT ITS CORE
A shorter, stronger identity that reflects what the studio has become while preserving the idea that inspired its original name.
(04)
The Next Chapter
An individual studio identity shaped by the people within it
Today, SVNR brings together six resident artists, each with their own style, perspective and approach to the craft.
The studio continues to evolve through the work created here, the people who visit and the individual stories carried beyond its doors.
The name may have changed, but the meaning remains exactly where it began.
SVNR: A souvenir of your story.
Personal ideas, experiences and memories transformed into permanent work at SVNR in Farnborough, Hampshire.
